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sick & tired of everybody trying to get my attention. Today Amani Hooker Rush Jersey , on the way to a meeting, I heard no less than 100 radio commercials, passed 50 billboards, saw dozens of electronic flashing signs at local retailers Nate Davis Rush Jersey , had pop-up banner ads on my computer, 57 e-mail solicitations, received no less than 10 pieces of direct mail, had to ignore ad after ad in the morning newspaper A.J. Brown Rush Jersey , and endured at least 30 ads on T.V. while watching the evening news.


That doesn't even include the telephone call I got from my phone company asking if I wanted to change long distance providers or the text message I got on my cell phone telling me that I can download my favorite ring-tone from their wonderful company.


Oh yeah, I have a beautiful wife, 2 great kids and bills to pay.


Does this sound familiar to you?


Most people have no clue how many people are trying to get their attention until they consciously focus on counting ?attention grabbers? in their daily lives. Most adults have become so callused to marketing and advertising that they completely ignore most of it.


Without boring you to death, I'd like to briefly explain how this works?


Our brains have several levels of consciousness. Delta Jeffery Simmons Rush Jersey , Theta, Alpha and Beta. Delta is the lowest of our brain wave frequencies and Beta is the fastest. It is commonly believed in the world of brain wave research that we are in all 4 states of consciousness simultaneously. But - and this is the important part - we only observe, or pay attention to one at a time.


For the sake of keeping this relevant to marketing your self storage facility, we'll discuss the highest two frequencies ? Alpha and Beta.


Most of us spend time observing the Alpha and Beta states throughout our lives. It is said that we spend most of our days in the Alpha state of mind. Since it is a lower frequency Jurrell Casey Rush Jersey , I'll call it a conscious sleep. We can function normally in this state and perform most of our daily actions. Think of it like a personal auto-pilot mechanism.


Have you ever driven to the office and ? after you had arrived ? thought, ?I don't remember driving to the office today?? At a more basic level, we do things like breathe and walk without actively thinking about performing those actions. This is because our brains are trained to do an amazing number of things without conscious thought!


What happens when a dog or a child runs out in front of your car when you're in this state? You pay immediate, intense attention to taking a different action than what you're accustomed to.


In short Kevin Byard Rush Jersey , when we are actively focusing on something and thinking, we are observing our Beta frequency. When we are doing things passively, like driving to work and watching television commercials we are allowing our Alpha state to take care of business for us.


Knowing that your potential customers are in Alpha most of the time, the challenge becomes snapping them out of Alpha and into Beta so they'll listen to or read your advertisement with full attention.


Without doing this Derrick Henry Rush Jersey , you're message will be likely be heard or seen, but if they're not paying attention to it, it might as well fall on deaf ears or blind eyes!


So the first part of cracking the marketing code is called ATTENTION or INTERRUPT.


Getting a person's full attention is done through another part of the brain called the Reticular Activation System (RAS).


In our next message, we'll discuss the second part of the marketing code Corey Davis Rush Jersey , which is gaining INTEREST or ENGAGING them into your ad. This is every bit as important as getting their attention in the first place. Because, after you've interrupted them, you only have a few seconds to keep their attention before they move on to their next interruption.


Copyright 2006 Derek Naylor

The big diy projects are becoming ever popular. Why is this? There are a number of reasons, but everywhere you look Marcus Mariota Rush Jersey , there seems to be a new thing that you can do yourself. Here are some of the reasons why people do it themselves.

They get tired on waiting for people. That is why some people like diy. They say that they spend their whole day off waiting for one little project to be done. The same is true for the paperwork that you can print offline and do it yourself. People get tired of waiting because we have to wait everywhere we go.

They get tired of being jerked around. You are told this and they do that when it comes to the pros. It seems like no one can keep their word. This gets people all worked up. This is why people prefer to do it themselves. They know that they can trust themselves. They aren't wasting any time. They aren't paying money that they don't have. I can see why this would be so popular.

People are tired of paying money they don't have. This is why people post diy blogs and so forth. They do it themselves then find the money they saved by doing it this way. Almost anything we can think about we can do ourselves. Yet, people are afraid to try. Seeing how much money you could save could inspire you to try the diy projects.

People find that the things they try are fun. They are hobbies almost. So, rather than pay the money, they do it themselves. They also learn a thing or two. Before long they like what they are doing and try to make a hobby out of this. It's just something that they love to do and before long Amani Hooker Jersey , they might do it for other people. It's just a matter of how you see it.

Others don't just make a hobby out of it. They add it to the things that they can do. They begin networking. How many times