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Successful Advertising Made Possible with a Facial EMG Technology Articles | September 21, 2010
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Facial EMG tests essentially measure minute muscle contractions on the face of the commercial viewer. Results from the test elicit an overall positive and negative emotional activation score.


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Advertising agencies get paid a lot of money to create successful ad campaigns for their clients. With the pile of cash in mind, these ad creators strive to grab market share with a little help from the psychophysiology world. It?s no secret that the consumers' emotional responses toward the ad (brand) can be an influential motivator of their buying behaviors. Facial electromyography (Facial EMG) is used in marketing research to measure the viewer?s emotional reaction to commercials. Electrodes placed strategically on the face measure the corrugator (frowning) in the brow areaand zygomatic (smiling) muscles around the mouth during viewing. Facial EMG tests essentially measure minute muscle contractions on the face of the commercial viewer. Results from the test elicit an overall positive and negative emotional activation score. By measuring a dynamic emotional response to a commercial Cheap Connor Brown Jersey , useful insights about the elements of the commercials are gained that in turn help marketers create successful campaigns.


Neuroscientists say people actually feel more than they think, and that emotion plays a vital role in all decision-making. And since emotion occurs in the context of an environmental situation or stimulus, viewing a commercial with the aid of a facial EMG is one way that marketers are testing a person's emotional response to that environmental stimulus. The goal of these ?neuromarketers? is to make the consumer an active participant in the creation of new ads, products and brands that will rake in the dough for their clients. By utilizing facial EMG testing Cheap Nikita Zaitsev Jersey , marketers are staying on the leading edge of human behavior scientific development and are able to create ads that make consumers want to run right out and buy products and services immediately after viewing their ads.


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Careers Training for Cisco Simplified Computers Articles | October 12, 2009
CCNA is the usual starting point for all training in Cisco. This will enable you to work on the maintenance and installation of network switches and routers. Fundamentally, the internet is based upo...

CCNA is the usual starting point for all training in Cisco. This will enable you to work on the maintenance and installation of network switches and routers. Fundamentally, the internet is based upon huge numbers of routers Cheap Ron Hainsey Jersey , and commercial ventures that have different locations use them to connect their computer networks.

Because routers are linked to networks, it's important to know the operation of networks, or you'll struggle with the training and be unable to understand the work. Find training that features the basics on networks (for example CompTIA) before you start the CCNA.

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